about us

Chief Executive Officer

Solomon Choi

Solomon Choi is an entrepreneur with a background in hospitality management, restaurant concept creation, franchising, and go to market strategy. He has a passion for food and beverage, technology, and consumer behavior.

in 2008, he moved to New York City and launched 2 companies including 16 Handles- NYC’s largest frozen yogurt franchise, and Greeno Products- custom disposables for the Foodservice industry. In 2022 he sold 16 Handles to a franchisee and YouTuber Danny Duncan. In 2023 he sold his stake in Greeno Products to his co founder. Both companies were bootstrapped and organically grown to 8 and 7 figure annual sales volumes respectively upon exit.

As a former founder and CEO, Solomon prefers operators who possess unique advantages in their product and service offerings. He looks for Crave-able products, passionate founders, and a community building go to market strategy.

You can find Solomon sampling the latest innovations at food trade shows, speaking at restaurant technology summits, and always learning from others at networking events where food & beverage and innovation intersect.