Many people can’t start their day without a hot cup o’ Joe, or since it’s June now, perhaps a tall cold brew. Coffee drinkers also have refined tastes and like a brand they can relate to.
Enter Chamberlain Coffee, a company started in 2019 by YouTuber Emma Chamberlain, who has over 12 million subscribers and creates videos about her life and travels. Chamberlain sells high-quality organic coffee roasted in California and that is sustainably sourced via Food4Farmers, supporting coffee-farming communities in Latin America.
Today, Chamberlain Coffee announced $7 million in additional funding and an expanded national retail presence in Sprouts and Walmart. This follows the launch last month of its ready-to-drink line of cold brew lattes.
Company CEO Christopher Gallant explained that Emma Chamberlain has been a coffee lover for a long time, and her videos often show her drinking it and talking about it. Wanting to create her own brand, she found a roaster and released a single-serve coffee.
“It took off like crazy, so she brought in folks that had worked in the beverage and branding spaces to help build it from that single-serve product into a full suite of products that was relaunched in 2020,” Gallant told TechCrunch.